WWW
GRAMERCY ATELIER
Gramercy Atelier is a New York based luxury bespoke fashion house.
Specializing in custom gowns for weddings and special occasions. The brand combines couture craftsmanship with personalized design, creating one-of-a-kind garments tailored to each client.
My Role
As the Multimedia Designer, I created visual content across social media, website, and digital campaigns, producing motion graphics, AI-assisted imagery, photography, and brand assets that supported Gramercy Atelier's luxury storytelling across multiple touchpoints.
Website Experience
HERO VIDEOS
Designed a homepage hero video that introduces Gramercy Atelier's bespoke process through three key customization stages, encouraging visitors to explore the brand's personalized experience.
HOMEPAGE VISUALS
COLLECTION PAGES
To support Gramercy Atelier's website, I transformed existing product imagery into AI-enhanced collection visuals, creating cohesive presentations that elevated the brand's digital presence and enabled a more scalable content production workflow.
The Met Collection
The Met Collection
Social Content & Brand Storytelling
Social Content & Brand Storytelling
Led the creation of social media content across Instagram and Facebook, producing storytelling, promotional, and AI-assisted visuals that reinforced Gramercy Atelier's luxury brand across every digital touchpoint.
BRAND STORYTELLING
Founder Story
Developed an educational founder video introducing the value of bespoke fashion. Led concept development, production, and editing to communicate the brand's philosophy through authentic storytelling.
Client Journey
Created a client story that showcased Gramercy Atelier's remote bespoke experience, demonstrating how personalized gown design could be completed without in-person visits. The video built trust in the bespoke process while helping the brand reach clients beyond New York.
BEHIND THE ATELIER
The Making of a Bespoke Gown
Developed an ongoing Instagram series documenting different stages of the bespoke process. from sketches to presentation. The series showcased the craftsmanship behind each gown while supporting a consistent and fast paced social content workflow.
PROMOTIONAL CONTENT
From Garment to Campaign (AI Assisted Creative Workflow)Brand Film
Textile Print Design
FROM SKETCH TO FINAL DRESS
Transforming original illustrations into production-ready textile prints.Concept Exploration
Working closely with the client, I developed multiple botanical print concepts, refining color palettes and placement compositions to create a bespoke gown that reflected her vision.
AI Artwork Generation
Print Strike-Off
Print Ready Composition
Final Dress
Selected Print Collections
Repeat Print Design
Shawl Print Design
Engineered Print Design