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GRAMERCY ATELIER
Gramercy Atelier is a New York based bespoke fashion house specializing in custom gowns and occasionwear. Each garment is made to order, with a focus on couture craftsmanship, custom textiles, and personalized design.
My Role
As the Multimedia Designer, I created visual content across website, social media, and digital campaigns, producing video content, photography, AI-assisted imagery, brand assets, and print designs to support the brand across both digital and physical applications.Website Experience
Created AI-assisted imagery and video for Gramercy Atelier’s website, developing lifestyle visuals and homepage hero content to showcase the brand’s bespoke experience and customization process.
HOMEPAGE LIFESTYLE VISUAL
HERO VIDEOS
COLLECTION PAGES
To support Gramercy Atelier’s website, I developed an iterative AI-assisted workflow that began with concept imagery to visualize garments before production. Once the garments were produced, I used product photography to refine AI-generated visuals and improve garment accuracy.
Product Photography
AI-Assisted Product Visual
The Calabro Collection
The Met Collection
Social Content & Brand Storytelling
Social Content & Brand Storytelling
Led the creation of social media content across Instagram and Facebook, producing storytelling, promotional, and AI-assisted visuals that reinforced Gramercy Atelier's luxury brand across every digital touchpoint.
BRAND STORYTELLING
Founder Story
Developed an educational founder video introducing the value of bespoke fashion. Led concept development, production, and editing to communicate the brand's philosophy through authentic storytelling.
Client Journey
Created a client story that showcased Gramercy Atelier's remote bespoke experience, demonstrating how personalized gown design could be completed without in-person visits. The video built trust in the bespoke process while helping the brand reach clients beyond New York.
BEHIND THE ATELIER
The Making of a Bespoke Gown
Developed an ongoing Instagram series documenting different stages of the bespoke process. from sketches to presentation. The series showcased the craftsmanship behind each gown while supporting a consistent and fast paced social content workflow.
PROMOTIONAL CONTENT
From Garment to Campaign (AI Assisted Creative Workflow)Brand Film
Textile Print Design
FROM SKETCH TO FINAL DRESS
Transforming original illustrations into production-ready textile prints.Concept Exploration
Working closely with the client, I developed multiple botanical print concepts, refining color palettes and placement compositions to create a bespoke gown that reflected her vision.
AI Artwork Generation
Print Strike-Off
Print Ready Composition
Final Dress
Selected Print Collections
Repeat Print Design
Shawl Print Design
Engineered Print Design